Rest of the World
Argentina
Astrid Muñoz - Founder of CURATORIA
"I have a dream that goes beyond fashion, envisioning a shift in how we value the world, where luxury is redefined by craftsmanship, heritage, and community."
Astrid Muñoz is the founder of CURATORIA, an Argentine luxury fashion brand rooted in artisanal craftsmanship, cultural heritage, and a deep connection to the land.
With an international career in fashion, her path led her back to Argentina in search of something more essential — a slower, more meaningful way of creating. What began as a personal journey evolved into an exploration of remote regions, where she encountered ancestral techniques and communities whose knowledge had been passed down through generations.
A Life in Fashion
Born in the heart of the Caribbean, Astrid Muñoz was always destined to leave a mark on the world of fashion. She became one of the first Latinas to build an international modeling career, walking the runways of Paris, Milan, and New York, and starring in campaigns for globally recognized brands.
Following this chapter, she turned her focus inward — embarking on a journey across Argentina with her camera. What began as exploration became a deeper connection to the country’s cultural landscape, where she encountered artisan communities and ancestral techniques at risk of disappearing.
This experience awakened a long-standing passion for craftsmanship, and ultimately led to the creation of CURATORIA.
A Commitment to Craft and Community
Driven by a deep curiosity for culture and a strong sense of responsibility, Astrid began working closely with artisan communities across Argentina.
After witnessing the gradual loss of traditional techniques, she committed to building a platform that could preserve and elevate this knowledge on a global stage.
CURATORIA was founded on this vision — combining ethical practices, sustainable sourcing, and long-term collaboration with artisans. Through this work, Astrid not only supports the communities she partners with, but also brings Argentina’s craftsmanship into the contemporary luxury landscape.
Today
Today, as Creative Director of CURATORIA, Astrid continues to shape the brand as both a creative and cultural project — one rooted in identity, driven by purpose, and committed to preserving the traditions that define it.
"I envision a future where these traditions are not relics, but a vibrant, evolving art form that brings sustainability and progress together."
5 minutes with Astrid Muñoz
We spoke with the creator of Curatoria, a concept store present in the Campo Argentino de Polo in Palermo. L'Officiel interview on design, art and local identity.
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Reinvent luxury
Astrid Muñoz opens the doors of her Curatoria project, a space that combines design, art, sustainability and social commitment.
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Coffee with Astrid Muñoz
"At the age of 21 i went to model in france, and i became one of the first successful latin american in fashion”
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Astrid Muñoz
The Puerto Rican supermodel talks about her fashion project with indigenous peoples.
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